And he concludes:
"To survive The Daily needs 500,000 readers to cover the $500,000 weekly operating costs plus taxes plus return on investment plus cannabilisation of something or rather. That is alot of readers and about 5% of the iPad market as it will likely be around mid-year. If I had to guess then I would conclude that this is the past of newspapers rather than the future of the news."
Real-time, stream-of-consciousness insights on financial markets, economics, policy, housing, politics, and anything else that captures my interest. Tweet @cjoye
The author has been described by News Ltd as an "iconoclast", "Svengali", a pollie's "economist muse", and "pungently accurate". Fairfax says he is a "Renaissance man" and "one of Australia’s most respected analysts." Stephen Koukoulas concludes that he is "85% right", and "would make a great Opposition leader." Terry McCrann claims the author thinks "‘nuance’ is a trendy village in the south of France", but can be "scintillating" when he thinks "clearly". The ACTU reckons he’s "an enigma wrapped in a Bloomberg terminal, wrapped in some apparently well-honed abs."